!["2024 Approved Demystifying Data A Beginner's Guide to Facebook Insights"](https://www.lifewire.com/thmb/qY6YXPwK45Llx5jtogYGA3wpHHs=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/most-expensive-apps-on-itunes-3486326-acea86da615d4dbba558b30b15706dee.png)
"2024 Approved Demystifying Data A Beginner's Guide to Facebook Insights"
![](/images/site-logo.png)
Demystifying Data: A Beginner’s Guide to Facebook Insights
Facebook Insights: How to Use it for Beginners
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- Superior FF Videograbber Package - Easy and Reliable
- 2024 Approved Unveiling Techniques From Recording Room to Facebook Lives
- Unlocking Automatic Video Playback in Facebook for 2024
- [New] In 2024, Smooth Streaming – Fix Facebook's Playback Problems
- 2024 Approved Firefox's Prime Expert Downloads & Addons Navigating Facebook Videos
- [Updated] 2024 Approved The Danger of Censorship
- [Updated] Masterminded Posts on Facebook Easy Setup with Free Aids for 2024
- Perfect Your Social Media History Looking Back Mastery
- In 2024, Easy, Effective and Accurate Method to Download FB GIFs Anywhere
- [New] 2024 Approved Superior MP4 Streamer to FB
- [Updated] 2024 Approved Tailoring YouTube Experience on the World's Largest Social Network
- [Updated] Innovate Team Communication WhatsApp Sessions for 2024
- 2024 Approved Key Components to a Smooth Watching Experience Facebook Livestream
- [New] Secrets to Producing Visually Appealing FB Promos
- [New] Crafting Spectaculous Fb Ad Videos with Creativity for 2024
- [New] In 2024, Comprehensively Guide to Transferring Videos Onto Facebook From PC & Android
- 2024 Approved Facebook’s Recent Views Uncovered for You
- [New] Social Media Spotlight Today’s Top 8 Video Phenomena
- [New] In 2024, FB to Your Device - Download Videos
- In 2024, Mastery in Broadcast 4 Approaches for Televised Facebook Lives
- [New] Essential Arsenal for Modern Enterprise Top Trending Gadgets and Tech To Own
- [New] Basics of Effective FB Ad CTA Design for 2024
- Fix Blurry Facebook Videos in Smartphones & Chromebooks
- [New] 2024 Approved How to Embed Facebook Live on a Website
- [Updated] 2024 Approved Step-by-Step Blueprint Accessing Facebook Status Videos
- Capture and Share The Essentials for Posting Video in Every Direction on FB for 2024
- Top 6 Apps/Services to Trace Any Vivo X Fold 2 Location By Mobile Number | Dr.fone
- In 2024, How Do You Create In-Camera Transitions in Your Videos? A Complete Guide for Beginners to Create These Transitions Using Their Camera at Home
- [Updated] Breaking Down Zoom Session Division
- In 2024, The 6 Best SIM Unlock Services That Actually Work On Your Oppo Reno 8T Device
- In 2024, What Legendaries Are In Pokemon Platinum On Apple iPhone 8? | Dr.fone
- Updated 2024 Approved Calculate Aspect Ratios with Ease Top 5 Online Tools
- Catch or Beat Sleeping Snorlax on Pokemon Go For Apple iPhone 14 Pro | Dr.fone
- Updated Unlocking the Power of Chroma Keying in Final Cut Pro X for 2024
- Hassle-Free Ways to Remove FRP Lock on Itel P55 Phones with/without a PC
- Complete Review & Guide to Techeligible FRP Bypass and More For Samsung Galaxy A34 5G
- Title: "2024 Approved Demystifying Data A Beginner's Guide to Facebook Insights"
- Author: Emma
- Created at : 2024-05-20 14:31:44
- Updated at : 2024-05-21 14:31:44
- Link: https://facebook-videos.techidaily.com/2024-approved-demystifying-data-a-beginners-guide-to-facebook-insights/
- License: This work is licensed under CC BY-NC-SA 4.0.