!["2024 Approved The Beginner's Pathway to Leveraging Facebook Statistics"](https://www.lifewire.com/thmb/UYzt2Tr4AZa3CbzWYhHXCRzkASk=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/freespacefirestick-d92102a4f6dd47e2936787982b0709f9.jpg)
"2024 Approved The Beginner's Pathway to Leveraging Facebook Statistics"
![](/images/site-logo.png)
The Beginner’s Pathway to Leveraging Facebook Statistics
Facebook Insights: How to Use it for Beginners
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [Updated] Revolutionizing Facebook Video Cover Updates Tips and Tricks for 2024
- Master the Art of Downloading GIFs From Facebook on Multiple Devices Effortlessly for 2024
- [Updated] In 2024, Understanding & Utilizing Facebook’s Updated Marketing Techniques
- [Updated] 2024 Approved Essential Steps for Embedding Facebook Streams Online
- [New] In 2024, Understanding Sudden Account Lockdowns on Copyright Violations
- Crafting Squares for Viral Videos in a Social Media World for 2024
- Premier MP4 Broadcast Converter
- In 2024, Unleash Potential Superior Strategies for Personalized Facebook Profiles
- [New] Perfect Shots, Effortless Streaming DSLR on PC/Mac for 2024
- [New] Optimizing Posts Secrets to Higher Page Rank for 2024
- 2024 Approved Easily Create Compelling FB Video Ads with No-Cost Kit
- 2024 Approved Enhancing Your Digital Presence FB Video Creation Basics
- In 2024, The Beginner's Pathway to Leveraging Facebook Statistics
- [Updated] In 2024, Unveil Your World in Wide Angle IOS/Android Photo Integration on Social Media
- [New] A Threefold Approach to Crafting Advertising Content that Resonates on FB for 2024
- Chrome's Best 5 Sites to Download FB Videos for 2024
- Unlocking Social Media Success Start with Facebook Insights for 2024
- [Updated] Elevate Your Broadcast Screen-Share Techniques for the Modern Broadcaster for 2024
- [Updated] Tailored Content Personalizing Facebook Ad Videos Effectively for 2024
- [Updated] In 2024, The Road to Profitable Facebook Marketing Through Engaging Ads
- [New] Demystifying Facebook's Blue Image Symbol for 2024
- [Updated] 2024 Approved Unveil Hidden Watch Visual Artwork
- 2024 Approved Expertly Choosing the Leading 5 Facebook Video Grabers
- [Updated] 2023 Download All Favorites Without Spending for 2024
- [New] 2024 Approved Navigating FB's Automatic Video Sync Feature
- 2024 Approved Elevate Your Virtual Identity Expert Tips for Memorable FB Bios
- [New] Supercharge Collaboration Essential Facebook Planners Decoded for 2024
- [Updated] In 2024, Steps to Saving Fb Status Video Memories
- Maximize Engagement with Facebook Posting 360-Degree Photos on Mobile for 2024
- [New] 2024 Approved Boost Your Facebook Profile Select 8 Apps with Highest Like Potential
- [Updated] 2024 Approved Excellent Live Broadcast Achieving Ultra-HD FB Video
- What Does the Blue Marker on FB Chat Reveal?
- [Updated] Facebook's Countdown The Best 10 Music Videos of Now
- [Updated] FB Vids to MP4 Downloader – Efficient & Effective for 2024
- 2024 Approved Silent Streaming Rankings of the Top 8 Secret Downloaders, 2023
- [New] Protecting Content Avoiding Premature Deletions for 2024
- [Updated] Efficiency Meets Entertainment Discover Top 10 FB Video Extractors for Android Devices for 2024
- [Updated] 2024 Approved YouTube's Buzzing Titles Roundup #1-#8
- 2024 Approved Revolutionize Your Social Media Strategy – Use Free Video Creation Kit
- [Updated] From Transaction to Treasure Unlocking Your Facebook Video Archive for 2024
- [Updated] In 2024, How to React if Your Live Video Is Quashed on Facebook
- [New] In 2024, The Ultimate Guide to Alternative Screen Recording Software
- Ultimate guide to get the meltan box pokemon go For Nokia C110 | Dr.fone
- Updated The Art of Lower Thirds Elevating Your Videos in Final Cut Pro X
- Why Apple Account Disabled On your Apple iPhone 6s Plus? How to Fix
- Here are Some Pro Tips for Pokemon Go PvP Battles On Apple iPhone 12 Pro Max | Dr.fone
- [New] In 2024, Screen Snip Pro The Essential Guide to Win OS
- Troubleshooting Guide How to Fix an Unresponsive Poco C51 Screen | Dr.fone
- How can I get more stardust in pokemon go On Poco C50? | Dr.fone
- [Updated] Premier 5 Time-Lapse Camera Apps
- Read This Guide to Find a Reliable Alternative to Fake GPS On Tecno Pova 5 | Dr.fone
- [New] 2024 Approved Expert Selection Best Mac Screen Recorders
- In 2024, Precision Sculpting Perfect Circles, Spheres in Minecraft World
- In 2024, 10 Free Location Spoofers to Fake GPS Location on your Itel P55 | Dr.fone
- In 2024, How to Unlock Poco X5 Pro Pattern Lock if Forgotten? 6 Ways
- In 2024, How To Unlock Apple iPhone 6s Plus Without Passcode? 4 Easy Methods
- How to insert signature in .xlsm files
- Step-by-Step Guide to Mastering Streamlabs OBS Usage
- [New] Streamline Your Recording Process Across All Tech Platforms for 2024
- Possible solutions to restore deleted videos from OnePlus Nord 3 5G
- [Updated] Premier Call Customization and Editing Software for 2024
- [New] 2024 Approved Top 3 Techniques for Capturing Sports Spectacles
- The Definitive Guide to Valheim Agriculture
- New In 2024, Trim Your Videos for Free 10 Best Online Video Editors
- Cellular Network Not Available for Voice Calls On Nokia C12 Pro | Dr.fone
- 2024 Approved OBS Studio Is a Free and Open-Source App for Screen-Casting and Live Streaming
- In 2024, Android to Apple How To Transfer Photos From Motorola Moto G73 5G to iPad Easily | Dr.fone
- In 2024, How to Unlock Vivo Bootloader Easily
- In 2024, How I Transferred Messages from Nubia Red Magic 9 Pro to iPhone 12/XS (Max) in Seconds | Dr.fone
- Title: "2024 Approved The Beginner's Pathway to Leveraging Facebook Statistics"
- Author: Emma
- Created at : 2024-05-20 15:13:24
- Updated at : 2024-05-21 15:13:24
- Link: https://facebook-videos.techidaily.com/2024-approved-the-beginners-pathway-to-leveraging-facebook-statistics/
- License: This work is licensed under CC BY-NC-SA 4.0.