Facebook’s Pivot to Short-Form Content: Unpacking 2023 Changes

Have you been noticing this new feature pop up in your news feed? Are you curious about what it is and what its purpose is? This article will answer all your queries and maybe make you part of this growing trend by the end.

Ever since Facebook has bought image-sharing platforms such as Snapchat and Instagram, it has slowly started to expand the reels’ feature across all its platforms. A similar feature has been introduced on Facebook as well.

Facebook short videos use a similar format as reels, where content creators can make short videos for viewers. These short videos on Facebook adapt to the changing demographics of content creation and marketing.

This article explains how to view these short videos on Facebook and create them. In order to find out more, keep reading!!!

How to Watch Facebook Short Videos?

Watching Facebook short videos is a relatively easier process, but we will guide you through a step-by-step process to achieve this since this is a new feature.

Step 1: Open Facebook

The first step is very basic. All you got to do is open your Facebook App.

Step 2: Scroll Down

Once your app is up and running, scroll down. After about 3 to 4 posts, you will see a template that saysAltAlt short videos with several videos present.

Step 3: Tap on the Video

Once you see the video, tap on it. This should play a short video. Scroll down to see more of the similar sort of short videos.

How to Enable and Disable Facebook Short Videos?

The Facebook short videos are a new feature, so we will tell you how to enable them if you want them. If it annoys you, we will add steps on how you can disable it.

Enabling Facebook Short Stories

If you have tried the steps described above and still cannot see the short videos on your Facebook feed, we will help you see them.

Step 1: Opening Play store

Click on the Play Store and search Facebook.

Step 2: Update Facebook

Since it is a new feature, it is possible that your app still has not been updated to the latest version.

Step 3: Go to Settings

The next step is to go to your settings and search for Facebook in the apps.

Step 4: Clear the Data

Tap on Facebook and view its space; tapAltAlt on clear data.

Step 5: Give Facebook all the Permissions

After deleting the data, give Facebook access to all the permissions.

Step 5: Restart your Device

Once your Facebook data has been cleared, restart your device.

Step 6: Login into Facebook

Once your device has restarted, launch Facebook and log in.

Step 7: Enjoy the Facebook short videos

This process lets Facebook reboot and brings the newer updates through, so sit back and enjoy the short videos on Facebook.

Disabling Facebook Short Stories

If you feel that the Facebook short stories are annoying and causing problems, you can follow the steps to do something about that.

Step 1: Open Facebook

The first step is simple. YouAltAlt open your Facebook app.

Step 2: Scroll to short videos

Once your app has launched, scroll down to the short videos section.

Step 3: Tap on three dots

Right next to the create option, you will see three dots. Tap on them.

Step 4: Tap on Hide

Once you tap on the three dots, a pop-up will appear. This pops up will ask if you want to hide the current posts. Tap on it to hide the short stories.

The short video on Facebook is an integrated feature into the application’s user interface, making it impossible to disable it. You can, however, hide it from your newsfeed for the time that you are scrolling through your feed.

How to Create Short Videos?

Seeing several different videos may make you want to make your own as well. Perhaps a content creator might give you the motivation to become one yourself. To take the first steps towards this, we will help you create your own short videos in 2 ways.

Short Videos Using Facebook

You can use the in-built feature in Facebook to actively make the short video in real-time. We will guide you step by step on how to do that.

Step 1: Open Facebook

Launch your Facebook app by tapping on it.

Step 2: Scroll Down to Short Videos

After the app launches, scroll down to short videos.

Step 3: Tap on Create

On the top right-hand corner, you will see a small camera icon with create written beside it. Tap on it.

Step 4: Record a Video

You can record a 45-second video and add music by tapping the music icon on the top right-hand side.

Step 5: Edit the Video

Once you have recorded the video, you can add music later onAltAlt. You can add any text you want to the video as well.

Step 6: Tap Next

Once you have successfully edited the video to your liking, tap on next.

Step 7: Post the Video

Once you have added the description that you want to, you can post the video. You have now successfully uploaded your very own short video.

Short Video using Wondershare Filmora

The other way is to create your videos using an editing tool and upload them to your short videos on Facebook. The best editing tool for this job is Filmora. It has both a version that you can use on your mobile and your laptops or PC set-ups.

Using Filmora is very simple, making it the best editing tool. We will guide you step-by-step to make it easier for you.

Step 1: Launch Wondershare Filmora>

The first step is to launch it on your laptop or PC and get to work.

Step 2: Import Files>

Import the media files you want to add to the short video on Facebook. It can be pictures that you want to add music in the background or add transitions to the video you have recorded.

Step 3: Drag and Drop the Footage>

After selecting the files, you drag and drop them down on the timeline in the sequence you want them to play in.

Step 4: Edit the Footage>

Right above the timeline, you can see several options that you can use to edit the footage. You can add music, transitions, overlays, and a lot more.

Step 5: Export the Edited Footage>

Right at the very corner of the editing bar, there is an export option. You click on it, which takes you to a new pop-up. In that pop-up, select the video format, make sure it is compatible with Facebook.

Step 6: Send it to your Phone>

Since short videos on Facebook are present more on cellular devices, send the exported file to your mobile.

Step 7: Go to Create on Facebook>

Repeat scrolling down to short videos on Facebook and tapping on create.

Step 8: Tap on the Gallery icon>

At the bottom left corner, you will see the gallery’s icon quite prominent. Tap on it.

Step 9: Upload the Video>

If you are wondering how to upload the Facebook short video you made, do not worry. All you have to do is access the file you made from the gallery, and it will be uploaded.

Step 10: Final Editing>

After being uploaded, you can still trim it or add text to the video if you want.

Step 11: Post the Video>

Once the editing is finalized, as discussed above, just post the video, and it will be added to the other Facebook short videos.

You can choose either of the two methods, whichever suits you best and seems easier.

Bonus Tip: Facebook Short Video Monetization

Ever since the ban placed on Tik Tok, Mark Zuckerberg and his team have been rolling out similar updates on all the other platforms. Facebook short videos have gained a lot of attention ever since the launch of this feature.

This feature was predominantly launched in India as a part of a testing phase and has proven to be a quite successful venture by Facebook. The short videos on Facebook also have a 30 second to 45 second run time, making them more user-friendly.

Quite recently, steps towards Facebook short video monetization have been taken. A major chunk of Facebook’s revenue is generated through ads. So, a user will get money for each user then watches the Facebook short video ad played right after their 30 – 45 second video.

The more viewers and followers a user has the chances of their net earnings being higher. The best way to do that is to make more engaging content; it should be socially oriented and creative.

You can also choose a particular faction of the audience and make audience-specific content. You could make music-related content for music lovers, poetry-related content for poetry lovers, and so on.

Conclusion

Reels, Snapchat discover, and short videos on Facebook are becoming the next big thing. The 30 – 45 second videos are leaving a huge impact on both the suppliers and consumers. Facebook generates revenue by monetizing these short videos, and the content creators get in touch with the world.

Although the young generation has shifted to Instagram and Snapchat, the previous generation still relies on Facebook, making introducing this feature in that sphere crucial. Short videos on Facebook have gained immense popularity in India and will continue to grow.

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