!["[New] 2024 Approved Easily Create Compelling FB Video Ads with No-Cost Kit"](https://www.lifewire.com/thmb/n37lhxEK3xi0v4F3uM79gY0QDLk=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/001_is-disneyplus-worth-it-eb19753faecb4525adaf6e4cd29c3ad1.jpg)
"[New] 2024 Approved Easily Create Compelling FB Video Ads with No-Cost Kit"
![](/images/site-logo.png)
Easily Create Compelling FB Video Ads with No-Cost Kit
How to Create Facebook Video Ads with FREE Video Creation Kit?
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- Step-by-Step Instructions for FB Live Broadcasts
- [Updated] 2024 Approved Maximizing Team Output 8 Excellent Facebook Planners Revealed
- Ultimate Guide for Facebook Video Advertising for 2024
- How To Skillfully Secure and Save GIF Images From Facebook's Domain for 2024
- [Updated] Elevate Social Media Content to HD Clarity on Facebook for 2024
- 10 Best Facebook Meme Pages You Never Know Before
- [New] In 2024, Tackling Video Upload Snags Your Pathway to Success on Fb
- In 2024, Take Your FB Visibility to New Heights Proven SEO Strategies Reviewed
- 2024 Approved Step Up to the Challenge Full-Screen Mastery for FB Vids
- [Updated] In 2024, Innovations for Crafting Striking FB Video Ads
- [Updated] In 2024, How to Achieve Complete Volume on Fb Media Shows
- 2024 Approved WhatsApp-Friendly Broadcasting Facebook Videos
- [Updated] Unlocking Full Scale Success for Your FB Videos This Year
- In 2024, FB Content Ban Know Your Rights When Videos Get Pulled
- 2024 Approved Direct Engagement Broadcast From Twitch to Facebook Friends
- [Updated] 2024 Approved Rectifying Partial Muted Sounds in Facebook Media Shows
- [New] 2024 Approved A Beginner's Guide to Producing Facebook Reels
- [Updated] 2024 Approved FB's Viral Hits Decoded Crafting Your Number One Song Video
- [New] Efficient Writing Techniques for Impactful Ad Creation
- 2024 Approved Initiate an Impactful Live Stream on Facebook Today
- In 2024, Maximizing Reach Tweeting on Facebook
- In 2024, Seamless YouTube Experience Facebook's Autoplay Solution
- [New] Step-by-Step Guide Transform Facebook Videos to 720P/1080p MP4 Free Online
- 2024 Approved Elevate Your Facebook Voice with Gratuitous Enhancement Tools
- [Updated] In 2024, IOS/Android Tutorial Uploading Audio to Social Network
- [Updated] Social Media Blend Easy Twitch to Facebook Integration for 2024
- [New] 2024 Approved Pioneering Posts A Facebook Guide to Going Viral
- [Updated] 2024 Approved FB Video Downloader Seamless MP4 Conversion
- [Updated] Syncing Symphony with Images - A Facebook Media Guide
- [Updated] 2024 Approved Essential Guide Broadcast 360 Videos on Facebook
- [Updated] In 2024, Enhancing TV Experience Watching Fb Content Seamlessly
- [New] In 2024, Lost Opportunities Instant Creative Ban
- [Updated] Fix Disrupted Video Streams in Instagram Reels
- [Updated] Capture and Share The Essentials for Posting Video in Every Direction on FB
- 2024 Approved Unlock FB Story Potential - 4 Effective Techniques
- [Updated] The Ultimate Guide to YouTube Video Distribution on FB
- [Updated] Elevate Your Broadcast Screen-Share Techniques for the Modern Broadcaster
- 2023'S Best FB Link Exporters - Available for FREE Online
- [Updated] 2024 Approved Overcoming Facebook Algorithm Change Hurdles
- [New] Harness Facebook Videos on Devices with New Tool for 2024
- [Updated] 2023 Mobile Download for FB Videos, Cross-Platform
- ScreenShare Catcher - Fb Groups for 2024
- [Updated] Download Facebook Stories with Ease Essential Tips and Tricks (Mobile/Desktop) for 2024
- [Updated] Cutting-Edge Approaches Share YouTube Content on Facebook for 2024
- Perfecting Your Video Content for Instagram Feed
- [New] 2024 Approved Dominate Your Digital Space with These 10 Follower-Boosting Hacks
- [Updated] Translate Speech to Text with Ultimate Accuracy, Thanks to Google for 2024
- New Are You Looking for a Filmora Discount Code or Promo Coupon Code? Here Are 5 Trusted and Genuine Solutions to Get a Discount on Your Filmora Subscription for 2024
- 2024 Approved The Ultimate List of MP4 Video Tag Editors
- [Updated] In 2024, Top 10 HD Recording Apps for Your Computer Display
- Catch or Beat Sleeping Snorlax on Pokemon Go For Samsung Galaxy A15 5G | Dr.fone
- [Updated] In 2024, Ideal No-Ads Screencap Maker for Phones
- Updated 2024 Approved The Best Free Audio Recording Software In-Depth Reviews
- In 2024, How to Access Your Apple iPhone 13 Pro When You Forget the Passcode?
- 5 Solutions For Xiaomi Redmi Note 13 Pro+ 5G Unlock Without Password
- [Updated] Conquer Any Gadget to Record Your YouTube Live Experience for 2024
- Will Pokémon Go Ban the Account if You Use PGSharp On Oppo Reno 10 Pro+ 5G | Dr.fone
- Step-by-Step Tutorial for Incorporating Soundtracks in Adobe After Effects
- Updated Step by Step to Resize Video in Davinci Resolve for 2024
- [New] Game on with These 5 Must-Have Broadcast Cams for 2024
- The Ultimate List 8 Facebook MP3 Converters You Need
- Updated Essential Steps for Samsung Phone Users Activating the Voice Recording Function
- [Updated] Explore the Best Free Online Video Capture Platforms for 2024
- Updated Edit MP4 Files with Ease Best Windows 8 Video Editor for 2024
- In 2024, Everything You Need To Know About Unlocked Apple iPhone 11 Pro Max
- Simple ways to get lost videos back from Realme Narzo N55
- Updated Text in Motion The Best Tracking and Animation Tools for 2024
- How to Send and Fake Live Location on Facebook Messenger Of your OnePlus Ace 2V | Dr.fone
- 2024 Approved Streamline Lesson Planning with Recorder Tools
- Updated 2024 Approved Final Cut Pro Aspect Ratio Settings How to Customize Your Video
- [Updated] Prime Zero-Cost Switch Mimicry Apps
- Updated Descript AI Voice Enhancing Your Content Through Voice Replication for 2024
- How to Flash Dead Honor Magic 5 Pro Safely | Dr.fone
- In 2024, 5 Ways To Teach You To Transfer Files from Asus ROG Phone 8 to Other Android Devices Easily | Dr.fone
- 2024 Approved Critical Review Best Bargain Video Call Apps - iOS & Android
- [Updated] 2024 Approved Comprehensive Guide to Live-Streaming with OBS and Platforms
- How to Fix My Nokia 130 Music Location Is Wrong | Dr.fone
- Remove Google FRP Lock on 11 5G
- Unlock Your Vivo Y200e 5Gs Potential The Top 20 Lock Screen Apps You Need to Try
- Detailed Review of doctorSIM Unlock Service For iPhone 14 Plus | Dr.fone
- Updated In 2024, Discover the Secret to Downloading High-Quality YouTube Audio
- What Pokémon Evolve with A Dawn Stone For Apple iPhone 11 Pro Max? | Dr.fone
- [New] In 2024, Tiny Tranquil Houses Japanese Style
- How to Change/Add Location Filters on Snapchat For your OnePlus Nord 3 5G | Dr.fone
- [New] OBS Studio Guide Android Broadcast Optimization for 2024
- 2024 Approved Transform Conference Dynamics Altering Backgrounds on Chrome
- [Updated] Superior Choices 4K Screen Recorder Programs for 2024
- 2024 Approved Mastering Call Recording on Google Voice A Comprehensive Guide
- [Updated] In 2024, Ultimate Affordable Game Controllers Under $100
- In 2024, How to use Pokemon Go Joystick on OnePlus Nord N30 SE? | Dr.fone
- In 2024, Next Gen Clarity Leading PS5 Compatible HDMI 2.1 Displays
- Title: "[New] 2024 Approved Easily Create Compelling FB Video Ads with No-Cost Kit"
- Author: Emma
- Created at : 2024-05-20 15:13:38
- Updated at : 2024-05-21 15:13:38
- Link: https://facebook-videos.techidaily.com/new-2024-approved-easily-create-compelling-fb-video-ads-with-no-cost-kit/
- License: This work is licensed under CC BY-NC-SA 4.0.