!["[New] Decoding the Social Code Top 30 Tips for Marketing Mastery for 2024"](https://www.lifewire.com/thmb/ei9si1jCBfFFLJKx_8xaXaf650o=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/computer-promo-image-3a7546bffced49e0addc218f4ef51aed.jpg)
"[New] Decoding the Social Code Top 30 Tips for Marketing Mastery for 2024"
![](/images/site-logo.png)
Decoding the Social Code: Top 30 Tips for Marketing Mastery
12 Facebook Marketing Tips for Business (Beginners and Pros)
Liza Brown
Mar 27, 2024• Proven solutions
While Facebook has gone through some tough times in the past couple years, it is still seen as the most impressive, populated and important social media site in the world. While some would say that Facebook has lost its edge from a marketing perspective, we do not see it that way. We just believe the nature of Facebook marketing tips has changed. Here are 12 Facebook tips for marketers in 2018 and beyond.
- Part 1: Why Focus on Facebook Marketing
- Part 2: Facebook Marketing Tips for Beginners
- Part 3: Facebook Marketing Tips For Professionals
Part 1: Why Focus on Facebook Marketing
Many marketers wonder whether focusing on Facebook marketing tips is even relevant in 2018. But we argue that when a site has around 2.23 billion monthly users , boasts 1.15 billion daily mobile users, and is responsible for around one in five page views in the United States, it still matters.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 2: Facebook Marketing Tips for Beginners
1. Create a Business Page Today
Do not make the mistake of creating a personal profile page when you are attempting to market your business. It is a well-meaning idea, but it is not the best way forward.
Having a Facebook business page will provide you with the content creation tools, paid opportunities and analytics that are only geared for business pages. It is why our Facebook tips always start with telling companies to create a dedicated business page today.
2. Claim a Unique URL
When you have a business page, you will be assigned a random URL that delivers you straight to that page. But it is important to choose a different URL . By creating a vanity URL, you can ensure that your page is much easier for people to reach.
3. Learn the Importance of a Great Cover Photo
Our Facebook business tips always focus on the cover photo on a business page . Many companies ignore the cover photo and put up some generic, unfocused image. It is a mistake.
The cover photo takes up a lot of room on your Facebook page, even more room than your profile picture. It should be an image that is attractive, engaging and in keeping with the brand image that you are trying to create around your company.
4. Optimize Your “About” Page
One of the most useful Facebook tips for business is to optimize the About section of your business page. When someone first arrives on your page and they are curious about your business, they will go to the About section to get more information.
There is also a small preview of the page that appears on your home page. It will show nuggets of information, which you can customize to include the most useful details. Your full page should describe the business and mention vital details like your location, hours, website, phone number and more.
5. Add a Call to Action Button
A few years ago, Facebook added a feature that let you include a call to action on your page. For instance, you can ask someone to sign up to a mailing list, watch a video, visit your website or play a game. These calls to action are handy at moving someone from your page to another site where they can continue to learn about your company.
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
Part 3: Facebook Marketing Tips For Professionals
6. Pin a Unique or Important Post to the Top
Much like you can do on Twitter, it is possible to pin a useful or relevant post to the top of your page. Say it is a post that went viral and you want others who come on your page to learn about it. You could place that post on the top by pinning it there, even if you have newer posts.
7. Share Unique Content
Companies fall into the trap of just posting self-promoting links to their site or other social media channels. While these links are useful when posted on occasion, they should not make up your entire feed.
You need authentic and interesting posts that your followers would find interesting. That will lead to more reactions and comments, which will help get your posts higher up on Facebook pages for related keywords or hashtags.
8. Pay Attention to Post Timing
It may sound odd, but the time when you post on Facebook matters a great deal. Early afternoons during the weekday is often the best time to post. It may be that more people are scrolling through their feed and willing to click on links during those times!
9. Response Time Matters
When someone posts a comment on your post that is asking a question, it is imperative that you respond quickly. If a customer has a query about your business or a product they bought, they expect an answer within four hours.
And the average brand takes around 10 hours to respond. It is a serious disconnect. By the time most brands respond, the person has already moved on. You may want to ensure that your social media team is tuned into responding quicker to such posts.
10. Post Great Blog Content
Do not treat your blog content as a second class citizen. Give it the promotion it deserves. The most helpful and engaging blog posts will help get you better performance on your Facebook page as well. These posts are helpful and interesting to your target audience - the people following your page!
11. Promote Your Account to Add Followers
Among our Facebook business page tips, it is surprising how many companies do not know they can promote a page to get more followers. You can create an ad within Facebook and target people using precise metrics. It is a great way to create an ad campaign that is targeted, financially prudent and yields good results.
12. Leverage Facebook Insights
Facebook has an internal analytics tool called Facebook Insights. The final bit of advice among our Facebook tips for business is that you must take advantage of this tool. It has analytics data about how many people are visiting your page and how often they are engaging with your posts.
Conclusion
Facebook tips for business are more important now than ever before. The social media site has an enormous user base, while it has made changes to its algorithm in the past few months. The Facebook tips we have highlighted above should help your business navigate through the social media marketing process in a better way.
If you want to edit Facebook video, try Filmora to easily better your video with more than 150 effects.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
While Facebook has gone through some tough times in the past couple years, it is still seen as the most impressive, populated and important social media site in the world. While some would say that Facebook has lost its edge from a marketing perspective, we do not see it that way. We just believe the nature of Facebook marketing tips has changed. Here are 12 Facebook tips for marketers in 2018 and beyond.
- Part 1: Why Focus on Facebook Marketing
- Part 2: Facebook Marketing Tips for Beginners
- Part 3: Facebook Marketing Tips For Professionals
Part 1: Why Focus on Facebook Marketing
Many marketers wonder whether focusing on Facebook marketing tips is even relevant in 2018. But we argue that when a site has around 2.23 billion monthly users , boasts 1.15 billion daily mobile users, and is responsible for around one in five page views in the United States, it still matters.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 2: Facebook Marketing Tips for Beginners
1. Create a Business Page Today
Do not make the mistake of creating a personal profile page when you are attempting to market your business. It is a well-meaning idea, but it is not the best way forward.
Having a Facebook business page will provide you with the content creation tools, paid opportunities and analytics that are only geared for business pages. It is why our Facebook tips always start with telling companies to create a dedicated business page today.
2. Claim a Unique URL
When you have a business page, you will be assigned a random URL that delivers you straight to that page. But it is important to choose a different URL . By creating a vanity URL, you can ensure that your page is much easier for people to reach.
3. Learn the Importance of a Great Cover Photo
Our Facebook business tips always focus on the cover photo on a business page . Many companies ignore the cover photo and put up some generic, unfocused image. It is a mistake.
The cover photo takes up a lot of room on your Facebook page, even more room than your profile picture. It should be an image that is attractive, engaging and in keeping with the brand image that you are trying to create around your company.
4. Optimize Your “About” Page
One of the most useful Facebook tips for business is to optimize the About section of your business page. When someone first arrives on your page and they are curious about your business, they will go to the About section to get more information.
There is also a small preview of the page that appears on your home page. It will show nuggets of information, which you can customize to include the most useful details. Your full page should describe the business and mention vital details like your location, hours, website, phone number and more.
5. Add a Call to Action Button
A few years ago, Facebook added a feature that let you include a call to action on your page. For instance, you can ask someone to sign up to a mailing list, watch a video, visit your website or play a game. These calls to action are handy at moving someone from your page to another site where they can continue to learn about your company.
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
Part 3: Facebook Marketing Tips For Professionals
6. Pin a Unique or Important Post to the Top
Much like you can do on Twitter, it is possible to pin a useful or relevant post to the top of your page. Say it is a post that went viral and you want others who come on your page to learn about it. You could place that post on the top by pinning it there, even if you have newer posts.
7. Share Unique Content
Companies fall into the trap of just posting self-promoting links to their site or other social media channels. While these links are useful when posted on occasion, they should not make up your entire feed.
You need authentic and interesting posts that your followers would find interesting. That will lead to more reactions and comments, which will help get your posts higher up on Facebook pages for related keywords or hashtags.
8. Pay Attention to Post Timing
It may sound odd, but the time when you post on Facebook matters a great deal. Early afternoons during the weekday is often the best time to post. It may be that more people are scrolling through their feed and willing to click on links during those times!
9. Response Time Matters
When someone posts a comment on your post that is asking a question, it is imperative that you respond quickly. If a customer has a query about your business or a product they bought, they expect an answer within four hours.
And the average brand takes around 10 hours to respond. It is a serious disconnect. By the time most brands respond, the person has already moved on. You may want to ensure that your social media team is tuned into responding quicker to such posts.
10. Post Great Blog Content
Do not treat your blog content as a second class citizen. Give it the promotion it deserves. The most helpful and engaging blog posts will help get you better performance on your Facebook page as well. These posts are helpful and interesting to your target audience - the people following your page!
11. Promote Your Account to Add Followers
Among our Facebook business page tips, it is surprising how many companies do not know they can promote a page to get more followers. You can create an ad within Facebook and target people using precise metrics. It is a great way to create an ad campaign that is targeted, financially prudent and yields good results.
12. Leverage Facebook Insights
Facebook has an internal analytics tool called Facebook Insights. The final bit of advice among our Facebook tips for business is that you must take advantage of this tool. It has analytics data about how many people are visiting your page and how often they are engaging with your posts.
Conclusion
Facebook tips for business are more important now than ever before. The social media site has an enormous user base, while it has made changes to its algorithm in the past few months. The Facebook tips we have highlighted above should help your business navigate through the social media marketing process in a better way.
If you want to edit Facebook video, try Filmora to easily better your video with more than 150 effects.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
While Facebook has gone through some tough times in the past couple years, it is still seen as the most impressive, populated and important social media site in the world. While some would say that Facebook has lost its edge from a marketing perspective, we do not see it that way. We just believe the nature of Facebook marketing tips has changed. Here are 12 Facebook tips for marketers in 2018 and beyond.
- Part 1: Why Focus on Facebook Marketing
- Part 2: Facebook Marketing Tips for Beginners
- Part 3: Facebook Marketing Tips For Professionals
Part 1: Why Focus on Facebook Marketing
Many marketers wonder whether focusing on Facebook marketing tips is even relevant in 2018. But we argue that when a site has around 2.23 billion monthly users , boasts 1.15 billion daily mobile users, and is responsible for around one in five page views in the United States, it still matters.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 2: Facebook Marketing Tips for Beginners
1. Create a Business Page Today
Do not make the mistake of creating a personal profile page when you are attempting to market your business. It is a well-meaning idea, but it is not the best way forward.
Having a Facebook business page will provide you with the content creation tools, paid opportunities and analytics that are only geared for business pages. It is why our Facebook tips always start with telling companies to create a dedicated business page today.
2. Claim a Unique URL
When you have a business page, you will be assigned a random URL that delivers you straight to that page. But it is important to choose a different URL . By creating a vanity URL, you can ensure that your page is much easier for people to reach.
3. Learn the Importance of a Great Cover Photo
Our Facebook business tips always focus on the cover photo on a business page . Many companies ignore the cover photo and put up some generic, unfocused image. It is a mistake.
The cover photo takes up a lot of room on your Facebook page, even more room than your profile picture. It should be an image that is attractive, engaging and in keeping with the brand image that you are trying to create around your company.
4. Optimize Your “About” Page
One of the most useful Facebook tips for business is to optimize the About section of your business page. When someone first arrives on your page and they are curious about your business, they will go to the About section to get more information.
There is also a small preview of the page that appears on your home page. It will show nuggets of information, which you can customize to include the most useful details. Your full page should describe the business and mention vital details like your location, hours, website, phone number and more.
5. Add a Call to Action Button
A few years ago, Facebook added a feature that let you include a call to action on your page. For instance, you can ask someone to sign up to a mailing list, watch a video, visit your website or play a game. These calls to action are handy at moving someone from your page to another site where they can continue to learn about your company.
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
Part 3: Facebook Marketing Tips For Professionals
6. Pin a Unique or Important Post to the Top
Much like you can do on Twitter, it is possible to pin a useful or relevant post to the top of your page. Say it is a post that went viral and you want others who come on your page to learn about it. You could place that post on the top by pinning it there, even if you have newer posts.
7. Share Unique Content
Companies fall into the trap of just posting self-promoting links to their site or other social media channels. While these links are useful when posted on occasion, they should not make up your entire feed.
You need authentic and interesting posts that your followers would find interesting. That will lead to more reactions and comments, which will help get your posts higher up on Facebook pages for related keywords or hashtags.
8. Pay Attention to Post Timing
It may sound odd, but the time when you post on Facebook matters a great deal. Early afternoons during the weekday is often the best time to post. It may be that more people are scrolling through their feed and willing to click on links during those times!
9. Response Time Matters
When someone posts a comment on your post that is asking a question, it is imperative that you respond quickly. If a customer has a query about your business or a product they bought, they expect an answer within four hours.
And the average brand takes around 10 hours to respond. It is a serious disconnect. By the time most brands respond, the person has already moved on. You may want to ensure that your social media team is tuned into responding quicker to such posts.
10. Post Great Blog Content
Do not treat your blog content as a second class citizen. Give it the promotion it deserves. The most helpful and engaging blog posts will help get you better performance on your Facebook page as well. These posts are helpful and interesting to your target audience - the people following your page!
11. Promote Your Account to Add Followers
Among our Facebook business page tips, it is surprising how many companies do not know they can promote a page to get more followers. You can create an ad within Facebook and target people using precise metrics. It is a great way to create an ad campaign that is targeted, financially prudent and yields good results.
12. Leverage Facebook Insights
Facebook has an internal analytics tool called Facebook Insights. The final bit of advice among our Facebook tips for business is that you must take advantage of this tool. It has analytics data about how many people are visiting your page and how often they are engaging with your posts.
Conclusion
Facebook tips for business are more important now than ever before. The social media site has an enormous user base, while it has made changes to its algorithm in the past few months. The Facebook tips we have highlighted above should help your business navigate through the social media marketing process in a better way.
If you want to edit Facebook video, try Filmora to easily better your video with more than 150 effects.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
While Facebook has gone through some tough times in the past couple years, it is still seen as the most impressive, populated and important social media site in the world. While some would say that Facebook has lost its edge from a marketing perspective, we do not see it that way. We just believe the nature of Facebook marketing tips has changed. Here are 12 Facebook tips for marketers in 2018 and beyond.
- Part 1: Why Focus on Facebook Marketing
- Part 2: Facebook Marketing Tips for Beginners
- Part 3: Facebook Marketing Tips For Professionals
Part 1: Why Focus on Facebook Marketing
Many marketers wonder whether focusing on Facebook marketing tips is even relevant in 2018. But we argue that when a site has around 2.23 billion monthly users , boasts 1.15 billion daily mobile users, and is responsible for around one in five page views in the United States, it still matters.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 2: Facebook Marketing Tips for Beginners
1. Create a Business Page Today
Do not make the mistake of creating a personal profile page when you are attempting to market your business. It is a well-meaning idea, but it is not the best way forward.
Having a Facebook business page will provide you with the content creation tools, paid opportunities and analytics that are only geared for business pages. It is why our Facebook tips always start with telling companies to create a dedicated business page today.
2. Claim a Unique URL
When you have a business page, you will be assigned a random URL that delivers you straight to that page. But it is important to choose a different URL . By creating a vanity URL, you can ensure that your page is much easier for people to reach.
3. Learn the Importance of a Great Cover Photo
Our Facebook business tips always focus on the cover photo on a business page . Many companies ignore the cover photo and put up some generic, unfocused image. It is a mistake.
The cover photo takes up a lot of room on your Facebook page, even more room than your profile picture. It should be an image that is attractive, engaging and in keeping with the brand image that you are trying to create around your company.
4. Optimize Your “About” Page
One of the most useful Facebook tips for business is to optimize the About section of your business page. When someone first arrives on your page and they are curious about your business, they will go to the About section to get more information.
There is also a small preview of the page that appears on your home page. It will show nuggets of information, which you can customize to include the most useful details. Your full page should describe the business and mention vital details like your location, hours, website, phone number and more.
5. Add a Call to Action Button
A few years ago, Facebook added a feature that let you include a call to action on your page. For instance, you can ask someone to sign up to a mailing list, watch a video, visit your website or play a game. These calls to action are handy at moving someone from your page to another site where they can continue to learn about your company.
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
Part 3: Facebook Marketing Tips For Professionals
6. Pin a Unique or Important Post to the Top
Much like you can do on Twitter, it is possible to pin a useful or relevant post to the top of your page. Say it is a post that went viral and you want others who come on your page to learn about it. You could place that post on the top by pinning it there, even if you have newer posts.
7. Share Unique Content
Companies fall into the trap of just posting self-promoting links to their site or other social media channels. While these links are useful when posted on occasion, they should not make up your entire feed.
You need authentic and interesting posts that your followers would find interesting. That will lead to more reactions and comments, which will help get your posts higher up on Facebook pages for related keywords or hashtags.
8. Pay Attention to Post Timing
It may sound odd, but the time when you post on Facebook matters a great deal. Early afternoons during the weekday is often the best time to post. It may be that more people are scrolling through their feed and willing to click on links during those times!
9. Response Time Matters
When someone posts a comment on your post that is asking a question, it is imperative that you respond quickly. If a customer has a query about your business or a product they bought, they expect an answer within four hours.
And the average brand takes around 10 hours to respond. It is a serious disconnect. By the time most brands respond, the person has already moved on. You may want to ensure that your social media team is tuned into responding quicker to such posts.
10. Post Great Blog Content
Do not treat your blog content as a second class citizen. Give it the promotion it deserves. The most helpful and engaging blog posts will help get you better performance on your Facebook page as well. These posts are helpful and interesting to your target audience - the people following your page!
11. Promote Your Account to Add Followers
Among our Facebook business page tips, it is surprising how many companies do not know they can promote a page to get more followers. You can create an ad within Facebook and target people using precise metrics. It is a great way to create an ad campaign that is targeted, financially prudent and yields good results.
12. Leverage Facebook Insights
Facebook has an internal analytics tool called Facebook Insights. The final bit of advice among our Facebook tips for business is that you must take advantage of this tool. It has analytics data about how many people are visiting your page and how often they are engaging with your posts.
Conclusion
Facebook tips for business are more important now than ever before. The social media site has an enormous user base, while it has made changes to its algorithm in the past few months. The Facebook tips we have highlighted above should help your business navigate through the social media marketing process in a better way.
If you want to edit Facebook video, try Filmora to easily better your video with more than 150 effects.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Also read:
- [Updated] In 2024, Avoiding Pitfalls Navigating Through Facebook's Algorithm Update
- VidGrabber Mobile/PC for Fb Streams for 2024
- [Updated] Smart MP4 Transformer for Immediate FB Embedding for 2024
- 2024 Approved Transform the Virtual Arena Engage with Ease During Live Streaming
- [New] In 2024, Escalate Video Display in Public Profile
- Strategic Scheduling Leveraging Free FB Resources for 2024
- [New] In 2024, The Ultimate Guide to Selecting Facebook Live Capturers
- [Updated] From Shoots to Screens DSLR Setup for YouTube/Facebook Live for 2024
- Facebook Cover Video Key Strategies and Tactics Explained for 2024
- [Updated] Find What You've Just Watched on FB Quick & Easy
- [New] Download Premium Facebook HD Content Anywhere for 2024
- [New] In 2024, Elevate Your Virtual Identity Expert Tips for Memorable FB Bios
- [Updated] 2024 Approved The Art of Cross-Promotion Twitters to Facebooks
- Superior FB Video Tools – Save as Top Quality MP4s
- [Updated] Virtual Presentations Expert Screen-Share Tips for Social Media for 2024
- Uploading and Showcasing Videos on Instagram Made Easy for 2024
- [Updated] 4 Ways | How to Download Videos From Facebook Messenger for 2024
- [New] Rhythm & Reels Posting Melodies on Social Media for 2024
- [New] Dealing with Mistakes Self-Representation During Online Chats
- [New] FB Melody Cache (Legally)
- [New] 2024 Approved Demystifying the Purpose and Use of a Blue Status Symbol on Facebook
- In 2024, Facebook to MP3 Converter Tool
- [Updated] Web Supplement FB Stories Downloader
- [Updated] The Ultimate Guide to Rapidly Discover Friends
- In 2024, Pursuit for Full Viewable Content From Friends on Direct Chat Platforms
- [Updated] Elite 4 Covert Content Retrievers for 2024
- [Updated] In 2024, Elevate Your Gopro Footage Live Streaming on Facebook and Periscope
- 2024 Approved Improve Browser Performance FB Vids, Chrome
- [Updated] 2024 Approved Decoding Why Your Facebook Messages Don't Share Videos (Android/iOS)
- 2024 Approved Essential List Critical 6 FB Lite Downloads
- [Updated] 2024 Approved Mastering the Art of Auto-Play YouTube Content in FB
- [Updated] 2024 Approved Understanding Legal Implications for Sharing Video Content Online
- In 2024, Top 5 Online Facebook Video Downloader
- [New] Unlock the Potential of Facebook Livestreams with Professional Wirecast
- [New] Essential Guide Leading 6 FB Lite Downloads
- [New] In 2024, YouTube Titanics #1-#8 Vids of Note
- [Updated] Transformative Strategies in Creating Engaging FB Content
- [Updated] SocialVideo Saver – Messenger Edition for 2024
- What Does the Signature Blue Glyph on Messenger Stand For for 2024
- Secrets of Facebook Cover Vids for Aspiring Social Media Stars
- 2024 Approved Designing Engaging WhatsApp Group Rooms
- [Updated] Conveniently Capture Top Chrome Utilities for FB Video Downloads for 2024
- [Updated] 2024 Approved Unveiling Inauthentic Accounts on Brand Pages
- How to Mute Audio in Windows Movie Maker for 2024
- Updated 2024 Approved Free Online Video Editing Software The Top 10 Contenders
- Does iTools virtual location not work On Apple iPhone 13/iPad? | Dr.fone
- [New] Cutting-Edge Recording Nintendo Switch Edition for 2024
- [New] 2024 Approved Download and Launch An Easy Path with VRecord
- How to Fix Vivo Y17s Find My Friends No Location Found? | Dr.fone
- [New] In 2024, The Ultimate Ranking of Superior 9 Online Mic Recorders
- Which Pokémon can Evolve with a Moon Stone For Motorola Moto G34 5G? | Dr.fone
- [Updated] From Airwaves To E-Readers How to Save Web TV Shows
- Dive Deep Into the World of Timelapses with Your iPad
- Complete Review & Guide to Techeligible FRP Bypass and More For Realme 11 5G
- [New] Windows/Mac Meeting Record - Skype Guide for 2024
- In 2024, How to Check Distance and Radius on Google Maps For your Xiaomi 13T | Dr.fone
- Updated In 2024, The Best Free Video Hosting Platforms for Monetizing Your Content
- Updated 2024 Approved Achieving Clarity in Soundscapes Innovative Techniques for Minimizing Audio Distractions, Online/Offline
- [New] OBS Studio Vs. Bandicam Which Takes the Crown for 2024
- In 2024, How to Show Wi-Fi Password on Nokia
- Title: "[New] Decoding the Social Code Top 30 Tips for Marketing Mastery for 2024"
- Author: Emma
- Created at : 2024-05-20 15:03:38
- Updated at : 2024-05-21 15:03:38
- Link: https://facebook-videos.techidaily.com/new-decoding-the-social-code-top-30-tips-for-marketing-mastery-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.