!["[New] From Concept to Measurement Configuring and Assessing Facebook's In-Stream Ads"](https://www.lifewire.com/thmb/uOuMw8_e1pBrdfuZB3txnHBxmfk=/400x300/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/sofya-NomETWcv2Fo-unsplash-be3fc2855a7e477db0273993fd22e822.jpg)
"[New] From Concept to Measurement Configuring and Assessing Facebook's In-Stream Ads"
![](/images/site-logo.png)
From Concept to Measurement: Configuring and Assessing Facebook’s In-Stream Ads
Facebook Video Maker - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Facebook instream ads are those ads that play before, in between, and after your video. Such ads help you earn money but what you don’t know is that not everyone can place instream Facebook ads on their videos. Certain eligibility criteria should be met for doing this. You can check whether your video is eligible or not from Studio Creator.
The first thing that should be checked is that you are publishing the video from a Page and not a profile. Otherwise, your video is not eligible. Secondly, to stay eligible and also to meet the criteria, you must meet ‘Partner Monetization Policies.’ Your Page must have at least 10,000 followers along with other eligibility criteria. If you want to learn more about FB instream ads, then this article is perfect for you.
In this article
Part 1: Facebook In-Stream Ads Formats
Part 2: Instream Ads for Live
Part 3: FB Instream Ads for Artist
Part 4: How to Create an Instream Ads?
Part 5: How to Estimate the Results of Instream Ads?
Part 1. Facebook In-Stream Ads Formats
Instream ads Facebook for creators is a way to earn money. They can earn money from both live videos as well as on-demand videos. Facebook ads can either appear before the video, during or also, after the video. Facebook Auction System selects the ads that appear in the middle of the video.
As we have mentioned, ads might appear before, during, or after the video. So hence, FB instream ads have various formats. Let us introduce them to you.
Pre-Roll Ads
Ads that are played before the video starts are known as Pre-Roll ads. People who seek out content actively are mostly shown these ads. The more you seek out content, the more you receive these ads.
Mid-Roll Ads
Ads that play during the video are referred to as Mid-Roll ads. If your video has natural breakpoints, then this ad format works best.
Image Ads
Some ads are displayed under the content. These ads are static and are known as Image Ads. These types of ads work best for videos that cannot adjust mid-roll ads.
Post-Roll Ads
Lastly, the ads that play at the end of the video are known as Post-Roll Ads. These ads are mostly shown to those viewers who have not received any pre-roll, mid-roll, or image ad.
Part 2. Instream Ads for Live
It is a common practice that Facebook Pages do live streams where they answer your question or do live chat. What you don’t know is that you can place Facebook in-stream ads before or during your live stream. Before you start the live session, you can select if you want to show or not show any ads. If you don’t know how that’s done, then follow the steps shared below.
Step 1: First of all, head over to ‘Live Producer’ and set your stream. Now, you can access the instream ads from the dashboard of Live Producer under the Monetization section.
Step 2: Next, for accessing the default in-stream ad settings of your Page, you need to click on the expand icon. The icon will be visible within the widget.
Step 3: Now, in Creator Studio, click on the ‘Monetization’ tab. There, select ‘Instream ads’ and hit the option of ‘Settings.’ You can toggle on the option so that default ads are included.
Step 4: Lastly, you can go live and enjoy because the instream Facebook ad settings are complete.
Once your live stream is complete, you can save the video to your Page. While saving and publishing the video, you will have an option to either include the ads or not include them.
There is one important thing that you should know. If you have turned off in-stream ads, then you cannot change the settings during the live session. Whereas, for mid-roll ads, you can toggle them on or off even during the broadcast.
Part 3. FB Instream Ads for Artist
With FB instream ads, you can earn money. Different types of content can be monetized through different Pages. If we talk about music Pages, do you know what type of content they can monetize? Let us increase your knowledge by sharing the different content types that music Pages can monetize.
1. Songwriting Sessions
You can record a video for a songwriting session and publish it afterward. Any such video can be monetized by music Pages.
2. Artist Interview
If two Artists interview each other or do a live session together, and the video is published on Facebook. Such content can also be used by music Pages to monetize.
3. Behind the Scene Footage
Any video that shares what has been happening behind the scene, behind the camera can also be monetized by music Pages.
4. Production Tutorials
The next content type is the Production tutorial. A video type that has tutorials and music production captured in it.
5. Live Chats
Music Pages can also monetize videos that have live chats and live sessions. The live chat can be between different musicians or also with famous public figures.
6. Q/As with Fans
If you come across any video where some artist has done a Question and Answer with their fans, then this kind of video is also useful for music Pages to monetize.
7. Day in Life – Tour Videos
Artists usually share their daily routines. They make videos of how they spend a day of their life. Along with that, they mostly give a Home or Studio tour to their followers and fans. All such videos can also be monetized.
The update of Facebook now allows content creators to monetize their content. With this update, more users and content creators can earn money from their videos, live streams, etc., whereas according to an old version, videos that were 3 minutes long were only monetized.
Part 4. How to Create an Instream Ads?
If you want to include Facebook instream video ads in your video, then it should meet the eligibility criteria. What if your video meets the criteria? Do you know what should be done next? Don’t worry; we are here to guide you.
Use In-stream Ads in New Videos
First of all, let us talk about how to add FB in-stream ads in new videos. We will be sharing the steps to set up the ad in Creator Studio.
Step 1: You will start by reviewing the Page’s in-stream ad live eligibility status. This can be done by clicking on ‘Monetization’ from the menu on the left-hand side.
Step 2: If your status is eligible, then you need to click on the ‘Set Up’ option. After that, you should select your Page.
Step 3: Now, Terms and Conditions will appear on the screen. You need to review them. Once satisfied, click on the ‘Agree to Terms’ button.
Step 4: After this, you need to set up your account for Payment. Lastly, submit your Page for review.
Include In-stream Ads in Existing Videos
After including ads in new videos, it’s time to learn about including Facebook in-stream ads in already existing videos. This could be done by your ‘Monetization’ settings. Either you can bulk monetize, or else, when your Pages are onboard for instream ads, you can select to monetize automatically. In this way, all the eligible videos are monetized in one step that has been uploaded in the last 30 days.
Part 5. How to Estimate the Results of Instream Ads?
There are a few things that you need to look at for estimating the results of Facebook instream ads. You should have clear knowledge about Insights and Estimated Earnings. Let us discuss them with you.
Insights in Creator Studio
Let us first talk a little about Insights. In Creator Studio, the Insight tab shares details with you. From this tab, you get to see the information related to your Pages, earnings, Facebook content, etc. There are two different levels of detail. Either you can view the Page-Level or the Video-Level Insights. Page-level insights include the following factors.
Audience: Here, you can take a deeper look at your viewers, your followers. You can also view a demographic breakdown.
Overview: Here, you can see an overview of the Page, performance, new followers, net followers, etc. You can also find the summary of Insights for each Page.
After this, let us share with you Video Level insights and the factors that are included in them.
Earning: You can view the earnings insight from all your videos with instream ads.
Performance: Any video that you share or cross-post on your Facebook Pages, you can view its performance from metrics.
Loyalty: You can keep an eye on all your new followers when people are coming back to watch something or how often they are watching something.
Understand Estimated Earning
You get Insights from the videos you upload or the videos your share on your Facebook Pages. Whereas the amount you earn from the ads in your videos is Estimated earnings. Let us dig deep.
Estimated Earnings: The amount one earns from ads in videos is known as Estimated Earnings. It depends on the CPM of the ads and also on the number of impressions.
Ad CPM: CPM is affected by the advertisers that want to reach your viewers, demographics of your audience, and also the time of the year. It is the reflection of what the advertisers are willing to pay.
1 Minute Video Views: This includes the total number of views on your video with ads within 1 minute or longer. 1-minute video view is important for monetization.
Monetizable View RPM: This is referred to as the amount you earn when your video with instream ads is viewed for more than a minute every 1000 times.
Concluding Thoughts
Facebook is a great platform from where content creators can monetize their content. Its update allows more users to earn money from their content. This article has discussed in great detail FB instream ads. Different formats for instream ads have been shared.
The article also sheds light on the type of content that music Pages can share. Along with that, we have also shared the steps that are needed to create a Facebook instream ad.
Facebook instream ads are those ads that play before, in between, and after your video. Such ads help you earn money but what you don’t know is that not everyone can place instream Facebook ads on their videos. Certain eligibility criteria should be met for doing this. You can check whether your video is eligible or not from Studio Creator.
The first thing that should be checked is that you are publishing the video from a Page and not a profile. Otherwise, your video is not eligible. Secondly, to stay eligible and also to meet the criteria, you must meet ‘Partner Monetization Policies.’ Your Page must have at least 10,000 followers along with other eligibility criteria. If you want to learn more about FB instream ads, then this article is perfect for you.
In this article
Part 1: Facebook In-Stream Ads Formats
Part 2: Instream Ads for Live
Part 3: FB Instream Ads for Artist
Part 4: How to Create an Instream Ads?
Part 5: How to Estimate the Results of Instream Ads?
Part 1. Facebook In-Stream Ads Formats
Instream ads Facebook for creators is a way to earn money. They can earn money from both live videos as well as on-demand videos. Facebook ads can either appear before the video, during or also, after the video. Facebook Auction System selects the ads that appear in the middle of the video.
As we have mentioned, ads might appear before, during, or after the video. So hence, FB instream ads have various formats. Let us introduce them to you.
Pre-Roll Ads
Ads that are played before the video starts are known as Pre-Roll ads. People who seek out content actively are mostly shown these ads. The more you seek out content, the more you receive these ads.
Mid-Roll Ads
Ads that play during the video are referred to as Mid-Roll ads. If your video has natural breakpoints, then this ad format works best.
Image Ads
Some ads are displayed under the content. These ads are static and are known as Image Ads. These types of ads work best for videos that cannot adjust mid-roll ads.
Post-Roll Ads
Lastly, the ads that play at the end of the video are known as Post-Roll Ads. These ads are mostly shown to those viewers who have not received any pre-roll, mid-roll, or image ad.
Part 2. Instream Ads for Live
It is a common practice that Facebook Pages do live streams where they answer your question or do live chat. What you don’t know is that you can place Facebook in-stream ads before or during your live stream. Before you start the live session, you can select if you want to show or not show any ads. If you don’t know how that’s done, then follow the steps shared below.
Step 1: First of all, head over to ‘Live Producer’ and set your stream. Now, you can access the instream ads from the dashboard of Live Producer under the Monetization section.
Step 2: Next, for accessing the default in-stream ad settings of your Page, you need to click on the expand icon. The icon will be visible within the widget.
Step 3: Now, in Creator Studio, click on the ‘Monetization’ tab. There, select ‘Instream ads’ and hit the option of ‘Settings.’ You can toggle on the option so that default ads are included.
Step 4: Lastly, you can go live and enjoy because the instream Facebook ad settings are complete.
Once your live stream is complete, you can save the video to your Page. While saving and publishing the video, you will have an option to either include the ads or not include them.
There is one important thing that you should know. If you have turned off in-stream ads, then you cannot change the settings during the live session. Whereas, for mid-roll ads, you can toggle them on or off even during the broadcast.
Part 3. FB Instream Ads for Artist
With FB instream ads, you can earn money. Different types of content can be monetized through different Pages. If we talk about music Pages, do you know what type of content they can monetize? Let us increase your knowledge by sharing the different content types that music Pages can monetize.
1. Songwriting Sessions
You can record a video for a songwriting session and publish it afterward. Any such video can be monetized by music Pages.
2. Artist Interview
If two Artists interview each other or do a live session together, and the video is published on Facebook. Such content can also be used by music Pages to monetize.
3. Behind the Scene Footage
Any video that shares what has been happening behind the scene, behind the camera can also be monetized by music Pages.
4. Production Tutorials
The next content type is the Production tutorial. A video type that has tutorials and music production captured in it.
5. Live Chats
Music Pages can also monetize videos that have live chats and live sessions. The live chat can be between different musicians or also with famous public figures.
6. Q/As with Fans
If you come across any video where some artist has done a Question and Answer with their fans, then this kind of video is also useful for music Pages to monetize.
7. Day in Life – Tour Videos
Artists usually share their daily routines. They make videos of how they spend a day of their life. Along with that, they mostly give a Home or Studio tour to their followers and fans. All such videos can also be monetized.
The update of Facebook now allows content creators to monetize their content. With this update, more users and content creators can earn money from their videos, live streams, etc., whereas according to an old version, videos that were 3 minutes long were only monetized.
Part 4. How to Create an Instream Ads?
If you want to include Facebook instream video ads in your video, then it should meet the eligibility criteria. What if your video meets the criteria? Do you know what should be done next? Don’t worry; we are here to guide you.
Use In-stream Ads in New Videos
First of all, let us talk about how to add FB in-stream ads in new videos. We will be sharing the steps to set up the ad in Creator Studio.
Step 1: You will start by reviewing the Page’s in-stream ad live eligibility status. This can be done by clicking on ‘Monetization’ from the menu on the left-hand side.
Step 2: If your status is eligible, then you need to click on the ‘Set Up’ option. After that, you should select your Page.
Step 3: Now, Terms and Conditions will appear on the screen. You need to review them. Once satisfied, click on the ‘Agree to Terms’ button.
Step 4: After this, you need to set up your account for Payment. Lastly, submit your Page for review.
Include In-stream Ads in Existing Videos
After including ads in new videos, it’s time to learn about including Facebook in-stream ads in already existing videos. This could be done by your ‘Monetization’ settings. Either you can bulk monetize, or else, when your Pages are onboard for instream ads, you can select to monetize automatically. In this way, all the eligible videos are monetized in one step that has been uploaded in the last 30 days.
Part 5. How to Estimate the Results of Instream Ads?
There are a few things that you need to look at for estimating the results of Facebook instream ads. You should have clear knowledge about Insights and Estimated Earnings. Let us discuss them with you.
Insights in Creator Studio
Let us first talk a little about Insights. In Creator Studio, the Insight tab shares details with you. From this tab, you get to see the information related to your Pages, earnings, Facebook content, etc. There are two different levels of detail. Either you can view the Page-Level or the Video-Level Insights. Page-level insights include the following factors.
Audience: Here, you can take a deeper look at your viewers, your followers. You can also view a demographic breakdown.
Overview: Here, you can see an overview of the Page, performance, new followers, net followers, etc. You can also find the summary of Insights for each Page.
After this, let us share with you Video Level insights and the factors that are included in them.
Earning: You can view the earnings insight from all your videos with instream ads.
Performance: Any video that you share or cross-post on your Facebook Pages, you can view its performance from metrics.
Loyalty: You can keep an eye on all your new followers when people are coming back to watch something or how often they are watching something.
Understand Estimated Earning
You get Insights from the videos you upload or the videos your share on your Facebook Pages. Whereas the amount you earn from the ads in your videos is Estimated earnings. Let us dig deep.
Estimated Earnings: The amount one earns from ads in videos is known as Estimated Earnings. It depends on the CPM of the ads and also on the number of impressions.
Ad CPM: CPM is affected by the advertisers that want to reach your viewers, demographics of your audience, and also the time of the year. It is the reflection of what the advertisers are willing to pay.
1 Minute Video Views: This includes the total number of views on your video with ads within 1 minute or longer. 1-minute video view is important for monetization.
Monetizable View RPM: This is referred to as the amount you earn when your video with instream ads is viewed for more than a minute every 1000 times.
Concluding Thoughts
Facebook is a great platform from where content creators can monetize their content. Its update allows more users to earn money from their content. This article has discussed in great detail FB instream ads. Different formats for instream ads have been shared.
The article also sheds light on the type of content that music Pages can share. Along with that, we have also shared the steps that are needed to create a Facebook instream ad.
Facebook instream ads are those ads that play before, in between, and after your video. Such ads help you earn money but what you don’t know is that not everyone can place instream Facebook ads on their videos. Certain eligibility criteria should be met for doing this. You can check whether your video is eligible or not from Studio Creator.
The first thing that should be checked is that you are publishing the video from a Page and not a profile. Otherwise, your video is not eligible. Secondly, to stay eligible and also to meet the criteria, you must meet ‘Partner Monetization Policies.’ Your Page must have at least 10,000 followers along with other eligibility criteria. If you want to learn more about FB instream ads, then this article is perfect for you.
In this article
Part 1: Facebook In-Stream Ads Formats
Part 2: Instream Ads for Live
Part 3: FB Instream Ads for Artist
Part 4: How to Create an Instream Ads?
Part 5: How to Estimate the Results of Instream Ads?
Part 1. Facebook In-Stream Ads Formats
Instream ads Facebook for creators is a way to earn money. They can earn money from both live videos as well as on-demand videos. Facebook ads can either appear before the video, during or also, after the video. Facebook Auction System selects the ads that appear in the middle of the video.
As we have mentioned, ads might appear before, during, or after the video. So hence, FB instream ads have various formats. Let us introduce them to you.
Pre-Roll Ads
Ads that are played before the video starts are known as Pre-Roll ads. People who seek out content actively are mostly shown these ads. The more you seek out content, the more you receive these ads.
Mid-Roll Ads
Ads that play during the video are referred to as Mid-Roll ads. If your video has natural breakpoints, then this ad format works best.
Image Ads
Some ads are displayed under the content. These ads are static and are known as Image Ads. These types of ads work best for videos that cannot adjust mid-roll ads.
Post-Roll Ads
Lastly, the ads that play at the end of the video are known as Post-Roll Ads. These ads are mostly shown to those viewers who have not received any pre-roll, mid-roll, or image ad.
Part 2. Instream Ads for Live
It is a common practice that Facebook Pages do live streams where they answer your question or do live chat. What you don’t know is that you can place Facebook in-stream ads before or during your live stream. Before you start the live session, you can select if you want to show or not show any ads. If you don’t know how that’s done, then follow the steps shared below.
Step 1: First of all, head over to ‘Live Producer’ and set your stream. Now, you can access the instream ads from the dashboard of Live Producer under the Monetization section.
Step 2: Next, for accessing the default in-stream ad settings of your Page, you need to click on the expand icon. The icon will be visible within the widget.
Step 3: Now, in Creator Studio, click on the ‘Monetization’ tab. There, select ‘Instream ads’ and hit the option of ‘Settings.’ You can toggle on the option so that default ads are included.
Step 4: Lastly, you can go live and enjoy because the instream Facebook ad settings are complete.
Once your live stream is complete, you can save the video to your Page. While saving and publishing the video, you will have an option to either include the ads or not include them.
There is one important thing that you should know. If you have turned off in-stream ads, then you cannot change the settings during the live session. Whereas, for mid-roll ads, you can toggle them on or off even during the broadcast.
Part 3. FB Instream Ads for Artist
With FB instream ads, you can earn money. Different types of content can be monetized through different Pages. If we talk about music Pages, do you know what type of content they can monetize? Let us increase your knowledge by sharing the different content types that music Pages can monetize.
1. Songwriting Sessions
You can record a video for a songwriting session and publish it afterward. Any such video can be monetized by music Pages.
2. Artist Interview
If two Artists interview each other or do a live session together, and the video is published on Facebook. Such content can also be used by music Pages to monetize.
3. Behind the Scene Footage
Any video that shares what has been happening behind the scene, behind the camera can also be monetized by music Pages.
4. Production Tutorials
The next content type is the Production tutorial. A video type that has tutorials and music production captured in it.
5. Live Chats
Music Pages can also monetize videos that have live chats and live sessions. The live chat can be between different musicians or also with famous public figures.
6. Q/As with Fans
If you come across any video where some artist has done a Question and Answer with their fans, then this kind of video is also useful for music Pages to monetize.
7. Day in Life – Tour Videos
Artists usually share their daily routines. They make videos of how they spend a day of their life. Along with that, they mostly give a Home or Studio tour to their followers and fans. All such videos can also be monetized.
The update of Facebook now allows content creators to monetize their content. With this update, more users and content creators can earn money from their videos, live streams, etc., whereas according to an old version, videos that were 3 minutes long were only monetized.
Part 4. How to Create an Instream Ads?
If you want to include Facebook instream video ads in your video, then it should meet the eligibility criteria. What if your video meets the criteria? Do you know what should be done next? Don’t worry; we are here to guide you.
Use In-stream Ads in New Videos
First of all, let us talk about how to add FB in-stream ads in new videos. We will be sharing the steps to set up the ad in Creator Studio.
Step 1: You will start by reviewing the Page’s in-stream ad live eligibility status. This can be done by clicking on ‘Monetization’ from the menu on the left-hand side.
Step 2: If your status is eligible, then you need to click on the ‘Set Up’ option. After that, you should select your Page.
Step 3: Now, Terms and Conditions will appear on the screen. You need to review them. Once satisfied, click on the ‘Agree to Terms’ button.
Step 4: After this, you need to set up your account for Payment. Lastly, submit your Page for review.
Include In-stream Ads in Existing Videos
After including ads in new videos, it’s time to learn about including Facebook in-stream ads in already existing videos. This could be done by your ‘Monetization’ settings. Either you can bulk monetize, or else, when your Pages are onboard for instream ads, you can select to monetize automatically. In this way, all the eligible videos are monetized in one step that has been uploaded in the last 30 days.
Part 5. How to Estimate the Results of Instream Ads?
There are a few things that you need to look at for estimating the results of Facebook instream ads. You should have clear knowledge about Insights and Estimated Earnings. Let us discuss them with you.
Insights in Creator Studio
Let us first talk a little about Insights. In Creator Studio, the Insight tab shares details with you. From this tab, you get to see the information related to your Pages, earnings, Facebook content, etc. There are two different levels of detail. Either you can view the Page-Level or the Video-Level Insights. Page-level insights include the following factors.
Audience: Here, you can take a deeper look at your viewers, your followers. You can also view a demographic breakdown.
Overview: Here, you can see an overview of the Page, performance, new followers, net followers, etc. You can also find the summary of Insights for each Page.
After this, let us share with you Video Level insights and the factors that are included in them.
Earning: You can view the earnings insight from all your videos with instream ads.
Performance: Any video that you share or cross-post on your Facebook Pages, you can view its performance from metrics.
Loyalty: You can keep an eye on all your new followers when people are coming back to watch something or how often they are watching something.
Understand Estimated Earning
You get Insights from the videos you upload or the videos your share on your Facebook Pages. Whereas the amount you earn from the ads in your videos is Estimated earnings. Let us dig deep.
Estimated Earnings: The amount one earns from ads in videos is known as Estimated Earnings. It depends on the CPM of the ads and also on the number of impressions.
Ad CPM: CPM is affected by the advertisers that want to reach your viewers, demographics of your audience, and also the time of the year. It is the reflection of what the advertisers are willing to pay.
1 Minute Video Views: This includes the total number of views on your video with ads within 1 minute or longer. 1-minute video view is important for monetization.
Monetizable View RPM: This is referred to as the amount you earn when your video with instream ads is viewed for more than a minute every 1000 times.
Concluding Thoughts
Facebook is a great platform from where content creators can monetize their content. Its update allows more users to earn money from their content. This article has discussed in great detail FB instream ads. Different formats for instream ads have been shared.
The article also sheds light on the type of content that music Pages can share. Along with that, we have also shared the steps that are needed to create a Facebook instream ad.
Facebook instream ads are those ads that play before, in between, and after your video. Such ads help you earn money but what you don’t know is that not everyone can place instream Facebook ads on their videos. Certain eligibility criteria should be met for doing this. You can check whether your video is eligible or not from Studio Creator.
The first thing that should be checked is that you are publishing the video from a Page and not a profile. Otherwise, your video is not eligible. Secondly, to stay eligible and also to meet the criteria, you must meet ‘Partner Monetization Policies.’ Your Page must have at least 10,000 followers along with other eligibility criteria. If you want to learn more about FB instream ads, then this article is perfect for you.
In this article
Part 1: Facebook In-Stream Ads Formats
Part 2: Instream Ads for Live
Part 3: FB Instream Ads for Artist
Part 4: How to Create an Instream Ads?
Part 5: How to Estimate the Results of Instream Ads?
Part 1. Facebook In-Stream Ads Formats
Instream ads Facebook for creators is a way to earn money. They can earn money from both live videos as well as on-demand videos. Facebook ads can either appear before the video, during or also, after the video. Facebook Auction System selects the ads that appear in the middle of the video.
As we have mentioned, ads might appear before, during, or after the video. So hence, FB instream ads have various formats. Let us introduce them to you.
Pre-Roll Ads
Ads that are played before the video starts are known as Pre-Roll ads. People who seek out content actively are mostly shown these ads. The more you seek out content, the more you receive these ads.
Mid-Roll Ads
Ads that play during the video are referred to as Mid-Roll ads. If your video has natural breakpoints, then this ad format works best.
Image Ads
Some ads are displayed under the content. These ads are static and are known as Image Ads. These types of ads work best for videos that cannot adjust mid-roll ads.
Post-Roll Ads
Lastly, the ads that play at the end of the video are known as Post-Roll Ads. These ads are mostly shown to those viewers who have not received any pre-roll, mid-roll, or image ad.
Part 2. Instream Ads for Live
It is a common practice that Facebook Pages do live streams where they answer your question or do live chat. What you don’t know is that you can place Facebook in-stream ads before or during your live stream. Before you start the live session, you can select if you want to show or not show any ads. If you don’t know how that’s done, then follow the steps shared below.
Step 1: First of all, head over to ‘Live Producer’ and set your stream. Now, you can access the instream ads from the dashboard of Live Producer under the Monetization section.
Step 2: Next, for accessing the default in-stream ad settings of your Page, you need to click on the expand icon. The icon will be visible within the widget.
Step 3: Now, in Creator Studio, click on the ‘Monetization’ tab. There, select ‘Instream ads’ and hit the option of ‘Settings.’ You can toggle on the option so that default ads are included.
Step 4: Lastly, you can go live and enjoy because the instream Facebook ad settings are complete.
Once your live stream is complete, you can save the video to your Page. While saving and publishing the video, you will have an option to either include the ads or not include them.
There is one important thing that you should know. If you have turned off in-stream ads, then you cannot change the settings during the live session. Whereas, for mid-roll ads, you can toggle them on or off even during the broadcast.
Part 3. FB Instream Ads for Artist
With FB instream ads, you can earn money. Different types of content can be monetized through different Pages. If we talk about music Pages, do you know what type of content they can monetize? Let us increase your knowledge by sharing the different content types that music Pages can monetize.
1. Songwriting Sessions
You can record a video for a songwriting session and publish it afterward. Any such video can be monetized by music Pages.
2. Artist Interview
If two Artists interview each other or do a live session together, and the video is published on Facebook. Such content can also be used by music Pages to monetize.
3. Behind the Scene Footage
Any video that shares what has been happening behind the scene, behind the camera can also be monetized by music Pages.
4. Production Tutorials
The next content type is the Production tutorial. A video type that has tutorials and music production captured in it.
5. Live Chats
Music Pages can also monetize videos that have live chats and live sessions. The live chat can be between different musicians or also with famous public figures.
6. Q/As with Fans
If you come across any video where some artist has done a Question and Answer with their fans, then this kind of video is also useful for music Pages to monetize.
7. Day in Life – Tour Videos
Artists usually share their daily routines. They make videos of how they spend a day of their life. Along with that, they mostly give a Home or Studio tour to their followers and fans. All such videos can also be monetized.
The update of Facebook now allows content creators to monetize their content. With this update, more users and content creators can earn money from their videos, live streams, etc., whereas according to an old version, videos that were 3 minutes long were only monetized.
Part 4. How to Create an Instream Ads?
If you want to include Facebook instream video ads in your video, then it should meet the eligibility criteria. What if your video meets the criteria? Do you know what should be done next? Don’t worry; we are here to guide you.
Use In-stream Ads in New Videos
First of all, let us talk about how to add FB in-stream ads in new videos. We will be sharing the steps to set up the ad in Creator Studio.
Step 1: You will start by reviewing the Page’s in-stream ad live eligibility status. This can be done by clicking on ‘Monetization’ from the menu on the left-hand side.
Step 2: If your status is eligible, then you need to click on the ‘Set Up’ option. After that, you should select your Page.
Step 3: Now, Terms and Conditions will appear on the screen. You need to review them. Once satisfied, click on the ‘Agree to Terms’ button.
Step 4: After this, you need to set up your account for Payment. Lastly, submit your Page for review.
Include In-stream Ads in Existing Videos
After including ads in new videos, it’s time to learn about including Facebook in-stream ads in already existing videos. This could be done by your ‘Monetization’ settings. Either you can bulk monetize, or else, when your Pages are onboard for instream ads, you can select to monetize automatically. In this way, all the eligible videos are monetized in one step that has been uploaded in the last 30 days.
Part 5. How to Estimate the Results of Instream Ads?
There are a few things that you need to look at for estimating the results of Facebook instream ads. You should have clear knowledge about Insights and Estimated Earnings. Let us discuss them with you.
Insights in Creator Studio
Let us first talk a little about Insights. In Creator Studio, the Insight tab shares details with you. From this tab, you get to see the information related to your Pages, earnings, Facebook content, etc. There are two different levels of detail. Either you can view the Page-Level or the Video-Level Insights. Page-level insights include the following factors.
Audience: Here, you can take a deeper look at your viewers, your followers. You can also view a demographic breakdown.
Overview: Here, you can see an overview of the Page, performance, new followers, net followers, etc. You can also find the summary of Insights for each Page.
After this, let us share with you Video Level insights and the factors that are included in them.
Earning: You can view the earnings insight from all your videos with instream ads.
Performance: Any video that you share or cross-post on your Facebook Pages, you can view its performance from metrics.
Loyalty: You can keep an eye on all your new followers when people are coming back to watch something or how often they are watching something.
Understand Estimated Earning
You get Insights from the videos you upload or the videos your share on your Facebook Pages. Whereas the amount you earn from the ads in your videos is Estimated earnings. Let us dig deep.
Estimated Earnings: The amount one earns from ads in videos is known as Estimated Earnings. It depends on the CPM of the ads and also on the number of impressions.
Ad CPM: CPM is affected by the advertisers that want to reach your viewers, demographics of your audience, and also the time of the year. It is the reflection of what the advertisers are willing to pay.
1 Minute Video Views: This includes the total number of views on your video with ads within 1 minute or longer. 1-minute video view is important for monetization.
Monetizable View RPM: This is referred to as the amount you earn when your video with instream ads is viewed for more than a minute every 1000 times.
Concluding Thoughts
Facebook is a great platform from where content creators can monetize their content. Its update allows more users to earn money from their content. This article has discussed in great detail FB instream ads. Different formats for instream ads have been shared.
The article also sheds light on the type of content that music Pages can share. Along with that, we have also shared the steps that are needed to create a Facebook instream ad.
Also read:
- [Updated] The Danger of Censorship
- 2024 Approved What Actions Can I Take if My Content Is Swiftly Stripped by FB?
- [Updated] Step by Step, Craft Your Viral Story in Online Videos for 2024
- Download Dynamics of HD Content on Modern Social Networks for 2024
- Develop Engaging FACEbook Visuals for 2024
- [Updated] How to Use DSLR for Facebook Live on Your PC, In 2024
- [Updated] In 2024, Social Avatar Customization Concocting Caricatured Images
- [New] Transforming Facebook Watchlists Implementing Autoplay for YouTube Content
- Apex FB Platforms Topping the 10 List
- [New] In 2024, Expert Tips to Cut Through False Social Endorsements
- [Updated] Elevating Facebook Vids with Fullscreen
- 2024 Approved Tips for Trimming Down Facebook Vids' Intrusions
- [New] Dive Into the World of YouTube on Facebook Video Content
- [New] Crafting Powerful Hashtags for FB Brand Identity for 2024
- Extract and Play FB Soundtracks for 2024
- [Updated] 2024 Approved Live Stream Success Tackling Common 2023 Interruption Cases in FB
- [New] 2024 Approved Innovative Facebook Enhancement Using Letterbox Technique
- Strengthening Your Brand with High-Quality FB Covers for 2024
- [Updated] Capturing Views, Connecting Users Social Media for 360-Degree Photos for 2024
- 2024 Approved Unveiling the Secrets of Facebook Story Filming and Editing
- [New] Masterclass Splitting Your Screen for Maximum Impact on Facebook Live
- Horizontal Vs. Vertical Best for FB Videos, In 2024
- Optimize Your Video Viewing Space Online for 2024
- [Updated] 2024 Approved Twitch Content Integration Boosting Engagement with FB Sharing
- 2024 Approved Formulating Engaging Visual Strategies in FB Marketing
- 2024 Approved Intrinsic Insights for Instant Identification in FB
- [Updated] In 2024, Escaping Boredom with Laughter 20 Wit-Infused Jailmates' Tales From Fb
- [Updated] Supercharge Collaboration Essential Facebook Planners Decoded
- [Updated] 2024 Approved Unveiling the Top 5 Facebook Video Downloaders Today
- [Updated] 2024 Approved Top Strategies for Integrating Facebook Live Into Your Site
- Exclusive Sneak Peek at Apple's Finest Facebook Video Extractor Apps
- In 2024, Unlocking the Secrets to Collecting FB GIFs A Comprehensive Manual
- In 2024, Decoding Technical Difficulties in Facebook Live Videos
- [Updated] Uncover & Revive Inaudible FB Video Posts – The Ultimate List of 12 Fixes for 2024
- [Updated] In 2024, Understanding the Dynamics of Facebook's In-Stream Ad Model
- Charting the Path to Previous Imagery A Facebook-Centric Guide
- [New] 2024 Approved Mastering the Art of Locating Fb Lately Seen Videos
- [Updated] 2023 | How to Watch Facebook Live for 2024
- In 2024, Accelerate Your Social Media Journey TikTok Directly to FB
- [New] In 2024, Maximize Page Reach on Facebook
- [Updated] Achieve Profitability with Powerful Facebook Video Marketing Tips
- [New] In 2024, The Journey to Facebook's High-Level Status Symbol
- [New] In 2024, Access Your FB Links Easily Download 8 Best Online Utilities
- 2024 Approved Navigating Xbox Broadcasts to Facebook Streams
- [Updated] 2024 Approved Mastering the Art of Old Facebook Features Step-by-Step
- [New] 2024 Approved How Do I Access the Full Range of Shared Media on Messenger?
- [New] 2024 Approved Unlock the Magic of Stories in FB – Free, Cross-Platform Tools
- 2024 Approved Quick Content in a Facebook Frame
- Amplify Your Social Impact with These Innovative FB Growth Tactics
- In 2024, How Can I Catch the Regional Pokémon without Traveling On Samsung Galaxy M14 5G | Dr.fone
- In 2024, Easy Tutorial for Activating iCloud on Apple iPhone 13 Pro Safe and Legal
- [Updated] Ultimate Tactics to Record LOL Clashes for 2024
- [Updated] 2024 Approved Elevate Video Calls - Browse Through Our Top 5 HD Webcams & Mics
- Proven Ways to Fix There Was A Problem Parsing the Package on Xiaomi Redmi Note 13 5G | Dr.fone
- In 2024, How to Unlock Poco M6 Pro 5G Phone without PIN
- In 2024, A Detailed Guide to Making Your Pictures Speak
- 2024 Approved MTS Video Editing Software 5 Top-Rated Options
- Gmail Not Working on Realme GT Neo 5 7 Common Problems & Fixes | Dr.fone
- A Comprehensive Guide to iCloud Unlock On Apple iPhone 7 Plus Online
- Forgotten The Voicemail Password Of Motorola Moto G04? Try These Fixes
- 2024 Approved Preferred Screen Capture Tools Outside Gaming World
- [Updated] Top-Ranked Tactics for PC TV Monitoring and Saving
- New 2024 Approved Elite Sound Weaver The Ultimate Mac MP3 Experience
- Forgotten The Voicemail Password Of Samsung Galaxy S23 FE? Try These Fixes
- Top 6 Online Audio Archives for High-Quality Whoosh Sounds
- [New] Navigating the Wonders of OBS on Android Devices
- New 2024 Approved The Ultimate List of 10 Free Video Hosting Sites for Online Success
- Oppo Reno 8T 5G Stuck on Screen – Finding Solutions For Stuck on Boot | Dr.fone
- Pioneering Linux Audio Capture Discovering the Five Most-Loved Recorders and Tips for Excellence for 2024
- Best software to Fix and Repair Corrupt MP4,MOV,AVI video files of Tecno
- In 2024, Catch or Beat Sleeping Snorlax on Pokemon Go For Vivo Y56 5G | Dr.fone
- [Updated] In 2024, Step-by-Step Guide Using NVIDIA Recorder
- Updated In 2024, Free and Easy The Best iPhone Video Rotation Apps
- New In 2024, Delve Into the Aural Essence of Artistic Appliances
- Title: "[New] From Concept to Measurement Configuring and Assessing Facebook's In-Stream Ads"
- Author: Emma
- Created at : 2024-05-20 15:08:35
- Updated at : 2024-05-21 15:08:35
- Link: https://facebook-videos.techidaily.com/new-from-concept-to-measurement-configuring-and-assessing-facebooks-in-stream-ads/
- License: This work is licensed under CC BY-NC-SA 4.0.